Privacy Policy

Motor Trade Team is a trading name of Midmo Ltd, a company registered in England and Wales under company number 12316417.

For the purposes of UK data protection law, Midmo Ltd trading as Motor Trade Team is the data controller responsible for the personal information described in this Privacy Policy.

Website: www.motortradeteam.co.uk
Email: wayne@motortradeteam.co.uk
Registered Office: 127 Momus Blvd, Coventry, United Kingdom, CV2 5NB
Company Number: 12316417

When you use our website, request a valuation or contact us, we may collect personal information including:

• Your name

• Email address

• Telephone number

• Postcode or location

• Vehicle registration number

• Motorbike make, model, age, mileage and condition

• Information you provide about your motorbike

• Photographs or other information you choose to provide

• Details relating to your valuation, collection or sale

• Records of communications with us

• Technical information such as your IP address, device type, browser type and website usage data

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We may also collect information through cookies and similar tracking technologies.

We may use your personal information to:

• Provide you with a valuation or quote for your motorbike

• Contact you regarding your valuation enquiry

• Discuss the potential purchase of your motorbike

• Arrange collection of your motorbike

• Complete a purchase or transaction with you

• Respond to questions and enquiries

• Manage our relationship with you

• Improve our website, services and customer experience

• Measure the effectiveness of our advertising and marketing

• Understand how visitors use our website

• Prevent fraud and protect our business

• Comply with legal and regulatory obligations

• Send marketing communications where permitted by law

Under UK data protection law, we must have a lawful basis for processing your personal information.

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Depending on the circumstances, we may rely on:

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Contract
Where processing is necessary to provide a valuation, progress your enquiry, arrange collection or complete the purchase of your motorbike.

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Legitimate interests
Where processing is necessary for the operation and improvement of our business, including responding to enquiries, improving our services, analysing website performance, measuring advertising effectiveness and preventing fraud.

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Consent
Where you have given us permission to process your information, including for certain marketing activities and the use of non-essential cookies.

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Legal obligation

Where we are required to process personal information to comply with applicable laws or regulations.

We may contact you about our services where you have given us permission to do so or where we are otherwise permitted to contact you under applicable law.

You can opt out of marketing communications at any time by following the unsubscribe instructions contained in our communications or by contacting us at:

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wayne@motortradeteam.co.uk

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Opting out of marketing communications will not prevent us from contacting you where necessary in relation to an active valuation enquiry, collection, transaction or other service you have requested.

Our website uses cookies and similar technologies.

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Some cookies are essential for the website to function correctly. We may also use analytics, advertising and marketing cookies to help us understand how visitors use our website, measure the performance of our advertising and improve our services.

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These technologies may include services provided by platforms such as:

• Google Analytics

• Google Ads

• Meta Pixel and Meta advertising services

• Website analytics providers

• Customer relationship management systems

• Other advertising and marketing platforms we use from time to time

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Where required, non-essential cookies will only be used after you have provided your consent through our cookie banner.

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You can manage or change your cookie preferences through the cookie settings available on our website.

We may share personal information with trusted third parties where necessary to operate our business and provide our services.

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These may include:

• Website and hosting providers

• Customer relationship management systems

• Advertising and analytics providers

• Marketing platforms

• Communication and telephone service providers

• Vehicle collection and logistics providers

• Payment and banking providers

• IT and technology providers

• Professional advisers such as accountants, solicitors or consultants

• Government bodies, regulators or law enforcement authorities where required by law

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We only share personal information where there is a legitimate reason to do so.

Where third-party service providers process personal information on our behalf, we expect them to handle that information securely and in accordance with applicable data protection law.

Some of the service providers and technology platforms we use may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that suitable safeguards are in place in accordance with applicable data protection law.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

The length of time we retain information may depend on:

• Whether you become a customer

• Whether we purchase your motorbike

• The nature of our relationship with you

• Legal, accounting or tax requirements

• Whether information is required to resolve disputes or protect our legal rights

Where personal information is no longer required, we will delete, anonymise or otherwise securely dispose of it where appropriate.

We take appropriate technical and organisational measures to help protect personal information against:

• Unauthorised access

• Accidental loss

• Misuse

• Alteration

• Disclosure

• Destruction

Access to personal information is limited to people and service providers who have a legitimate business need to access it.

Under UK data protection law, you may have certain rights regarding your personal information.

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Depending on the circumstances, these may include the right to:

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• Request access to the personal information we hold about you

• Request correction of inaccurate or incomplete information

• Request deletion of your personal information

• Request restriction of how your information is processed

• Object to certain uses of your personal information

• Request the transfer of your information in certain circumstances

• Withdraw consent where we rely on consent to process your information

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These rights are not absolute and may depend on the circumstances and the lawful basis on which we process your information.

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To exercise any of these rights, please contact us at:

wayne@motortradeteam.co.uk

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, content or security of websites operated by third parties.

We recommend reviewing the privacy policy of any external website you visit.

If you have any questions about this Privacy Policy, how we use your personal information or your data protection rights, please contact:

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Midmo Ltd trading as Motor Trade Team
Email: wayne@motortradeteam.co.uk
Registered Office: 127 Momus Blvd, Coventry, United Kingdom, CV2 5NB
Company Number: 12316417

If you have concerns about how we handle your personal information, please contact us first so that we have the opportunity to address your concerns.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.

We may update this Privacy Policy from time to time to reflect changes to our services, technology, business practices or legal requirements.